Selected Project Examples
H2 electrolyzer market entry strategy
Due to the dynamic development of the hydrogen market, one of the largest automotive industry suppliers wanted to start the production of electrolyzers. FMC developed a market entry strategy for this. In doing so, the worldwide H2 markets and their developments were evaluated, business and value creation models of the current players were identified and assessed, and possible partner ecosystems for the automotive industry supplier were identified. Critical success factors for each value creation stage were identified and a recommended course of action for the possible market entry was derived.