Strategy Consulting

In the light of the dynamic developments of the energy transition and the resulting opportunities in the field of hydrogen and PV, the largest association of public utilities and their 100 participating companies wanted to derive a strategic target picture for the future-proof business and value creation model. FMC supported the public utility association and a selected number of regional suppliers/public utilities in developing the H2 and PV target picture. As part of the strategy development, market developments were derived and different scenarios for both PV and H2 were modeled. Taking into account the market and technology developments and the core competencies and capabilities of the regional suppliers/utilities, a variety of business models (PV) and activity areas (H2) were developed and evaluated, resulting in a target picture and a transformation map/roadmap, as well as tangible results such as profitability calculators or guidelines. The specifics of the individual partner companies (urban/regional, small/medium/large, south/north/east/west Germany, etc.) were taken into account when developing the target pictures.

Fichtner services

• Market and scenario analysis
• Target picture development
• Business and value creation model
• Partner ecosystems
• Transformation map
• Development of measures
• Stakeholder management

Client

In the search for new business models and the diversification of the previous core business, FMC was commissioned to develop a new business model for six utility companies. The existing core competencies were considered and attractive markets analyzed. As a result, a kind of "tower company" was developed for the nationwide 5G roll-out. Following the brainstorming, FMC developed the business plan for the platform company, assisted with the content of the contracts, supported the search for partners/shareholders and prepared pitch decks for various committee meetings. The project was concluded with the successful founding of the company. In the meantime, the platform company comprises >30 utility companies.

Fichtner services

• Canvas business model
• Business plan
• Business case and financing
• Risk assessment
• Search for partners/shareholders
• Cooperation agreements
• Preparation for committees and communication

Client

The dynamic climate protection goals of a German state capital have resulted in new challenges for the public utility of a state capital, necessitating a new corporate strategy. FMC supported the public utility in the development of its new corporate strategy. In the process, the climate goals (energy, heat and transport transition and energy efficiency) were broken down and evaluated for the business areas relevant to the public utility. Market developments and scenarios were derived and the market attractiveness was evaluated. Furthermore, the relative competitive advantage of the public utility was assessed for the individual business areas. Based on the strategic portfolio analysis, a vision, a mission statement and strategic goals were derived. The strategy was completed by specific business field analyses and a transformation map with concrete strategic measures.

Fichtner services

• Environment and scenario analysis
• Strategic portfolio analysis
• Vision and mission
• Target map
• Dependency analysis
• SWOT analysis
• Transformation map
• Development of measures
• Stakeholder management

Client

Due to the dynamic development of the hydrogen market, one of the largest automotive industry suppliers wanted to start the production of electrolyzers. FMC developed a market entry strategy for this. In doing so, the worldwide H2 markets and their developments were evaluated, business and value creation models of the current players were identified and assessed, and possible partner ecosystems for the automotive industry supplier were identified. Critical success factors for each value creation stage were identified and a recommended course of action for the possible market entry was derived.

Fichtner services

• Market analysis
• Business and value creation models
• Partner ecosystems
• Strategic target picture
• Market entry scenarios

Client

A Swiss natural gas supply company wanted to review its existing business model due to decarbonization and the energy transition and derive a long-term corporate strategy. FMC identified and evaluated the current market developments and compared them with the company’s current performance and existing business model. On this basis, a target picture (business and value creation model) was derived and the corresponding transformation paths towards becoming a "green heat supplier" were illustrated. Strategic initiatives were then derived for the individual transformation paths and evaluated according to market attractiveness and competitive advantage. The high-priority strategic initiatives were documented in a strategic roadmap. Finally, the target picture was evaluated in terms of robustness to trends. The results were prepared in a top-level decision paper for the shareholders' meeting.

Fichtner services

• Market and scenario analysis
• Strategic portfolio analysis
• Business and value creation model
• Strategic initiatives
• Transformation paths
• Stakeholder management

Client

A large international automotive industry supplier was looking to develop further growth areas in addition to its core business, or “non-automotive growth”. The energy industry was identified as a potentially attractive sector due to the forthcoming major transformation (energy transition) and the associated high investments. Based on the core competencies of the automotive industry supplier, FMC identified around 50 potential use cases and evaluated them in terms of market attractiveness and relative competitive advantages. Finally, 10 top growth potentials were identified and presented to the management. Market entry strategies were then defined for the selected growth potentials, also taking into account possible partners.

Fichtner services

• Market analysis
• Core competencies
• Growth potentials
• Business case
• Market entry strategy
• Partner ecosystems
• Support with the market approach

Client